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The Business of Architecture
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The Business of Architecture is the essential guide to understanding the critical fundamentals to succeed as an architect. Written by successful architects for architects everywhere, this book shows the architecture industry from a corporate business perspective, refining the approach to architecture as a personal statement to one that must design and build within the confines of business and clients. The Business of Architecture will educate new and experienced architects alike with valuable insights about profit centers, the architect as developer, how to respond to requests for proposals, intellectual property, and much more.
Product details
Paperback: 174 pages
Publisher: Routledge; 1 edition (December 20, 2017)
Language: English
ISBN-10: 9781138190344
ISBN-13: 978-1138190344
ASIN: 1138190349
Product Dimensions:
6.1 x 0.4 x 9.2 inches
Shipping Weight: 9.9 ounces (View shipping rates and policies)
Average Customer Review:
3.0 out of 5 stars
1 customer review
Amazon Best Sellers Rank:
#459,965 in Books (See Top 100 in Books)
I’m curious if this book was rushed to press, or was never thoroughly edited. There are a number of grammatical errors throughout the book, which proved daunting to the reader, and undermined the concepts presented. That said, I appreciate and applaud the trumpeting of the need for the Architecture profession to reinvent to survive. The race to the bottom on process-based services will kill off any vestige of the respect the profession has in the consumer’s eye. I know that I, for one, will look for opportunities to implement kernels presented here, in my daily practice.
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