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Music Marketing: Press, Promotion, Distribution, and Retail
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(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
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Product details
Paperback: 224 pages
Publisher: Berklee Press; 60520th edition (August 1, 2009)
Language: English
ISBN-10: 087639098X
ISBN-13: 978-0876390986
Product Dimensions:
6 x 0.6 x 9 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
34 customer reviews
Amazon Best Sellers Rank:
#226,230 in Books (See Top 100 in Books)
This book should be the starter guide and required reading for every up and coming musician. I actually have this book right on mu desk as I'm writing this lol, no joke. :)This Book is great! i had to get it for class a few years ago skimmed thru it. I finally picked it up again and decided to write a long-needed review. this book is really great for students, up and coming artist, manager or promoters looking to find ways to actually make money and reach success by properly marketing yourself.You will learn how to AVOID very common mistakes that Most up and coming artist do when it comes to MUSIC MARKETING.You will also learn how to maximize your touring efforts and make them more effective.How to negotiate retail and distribution options such as brick-and-mortar and Online options like iTunes, Google Play, Tune Core etc.Teaches you understanding on opportunities Online, Satelite and Terrestrial radio play have to offer.How to timeline your marketing campaign more effectively.This book really covers the 123's of music marketing in the new cyber age of the recording music industry.This book gives a very concise understanding of marketing your music at any level in your career."follow this indispensable step-by-step advice. If you want your music to see the light of day" GET THE PAPERBACK BOOK!!!!
I really like this book. It is a required assignment for a class, but I like it anyway. It is always good to know more ways to market your band, or who you are working with. It seems to tell you a little about everything, but it isn't really boring to read. It is usually one of the first assignments that I do for the week - to read this book.I definitely recommend it.
This is a great book, but keep in mind that it's not up-to-date anymore. The music business is rapidly changing such that the internet is more important than physical CDs. This book has a lot of great information on brick-and-mortar retail, but doesn't focus enough on or have the most current information on online marketing.
Another book used in the Music Business courses taught at Berkelee School of Music. A decent primer and probably a solid textbook for those of you taking the class. These kinds of books I think are a necessity to the aspiring musician or music industry mind. Even those of you who have been invested in the industry can learn a lot from this one. Sometimes artists can gain a lot from the basic understanding of what all those 'behind the scenes' people are doing.While its written as more of a basics run-down of the marketing side of the industry, I feel like the content is relevant to the DIY artist in general as it demystifies some of the more convoluted aspects of how a record goes from being written to being purchased (or at least heard)I would recommend this to anyone wanting to learn more about the marketing side of music, as well as those other marketing professionals who may have something to gain from learning more about the music side.
Mike is most knowledgeable.
I'd say this book gives a structured view of how to get you music out or any release around it. The part about digital streaming and its fees was especially valuable to me. Thanks, Mike!
I found this quite helpful to put together an overall plan for a CD release. While things change so much in such a sort time in the music industry, this was fairly up to date on most things. The areas where it was not current was not from a lack of knowledge from the author, just from maker changes. A very good overall read regaurdles of the type of music that you are releasing.
I'm lucky to live in Austin Texas, known as the "Live Music Capital of the World." After spending 28 years in the hotel industry, I retired and decided to make a career out of doing what I gladly did for free for those same 28 years on behalf of my extreme passion for music and the local bands I love so much. This book is by far the best out of the three I purchased. Managing four bands is not a lot different than managing a hotel! Same headaches, different players - but the outcome is music to my ears! I may actually make money now after reading this book and hopefully, so will my bands!
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